Where Connections Become Partnerships
The One Co helps businesses expand their reach and find their ideal clients by closing the gap between brands and their audiences.
We create influencer campaigns that feel real, connect deeply, and deliver results.
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Getting Started with Influencers
Because Ads Aren’t Cutting It!
“It’s been absolutely amazing working with you! You’ve taken the pressure off
and delivered creator campaigns that actually got us in front of the right audience.
I really appreciate all the work you’ve done. Excited for what’s next.”
You built a business
Now it’s time for people to see it
DIY Client
Attraction
Need more control or flexibility?
Our DIY options are made for you.
Influencer
Management
You have enough on your plate.
Let us run your influencer programme for you.
The Inside Scoop
Introducing The One Co’s Matchmaking
€22M Home Sold in One Live Stream
Why Choose Influencers
Student Love Notes
We've helped so many incredible students to find success as Virtual Assistants...
The VA Business Blueprint helped me to go from feeling completely stuck to starting my business and getting my first client!
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I enrolled in the VA Services Academy feeling completely lost - within 2 weeks I knew exactly what to offer & what to charge.
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Beginner to Booked Out was a game-changer for me. Anna and her team are incredible and I'm booked out for the next 3 months!
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New on the blog...
It's Not You it's ME
Just like dating, some people just don't fit and you really shouldn't force it, similarly not every influencer is right for your business.
Some Matches Just Aren’t Meant to Be
You would be surprised at the amount of brands that keep forcing partnerships that look good on paper but flop in real life.
Why? Because they’re chasing popularity, not compatibility.
And when it's not right.
The content looks like an awkward blind date.
The influencer’s audience couldn’t care less.
The brand wonders why the money disappeared without results.
This is what happens when businesses treat influencer marketing like a one-night stand instead of a collaborative relationship.
The problem isn’t influencers. It’s lazy matchmaking, and it's the agency not pushing back to say
“That's bad fit”
Yes their followers are great, but some other things might be off.
Just like that gut feeling you get with people, or as people say 'the iyk'.
That doesn’t mean the influencer isn’t talented it means their values, voice, and audience don’t line up with yours. If their followers aren’t your future customers, the partnership is doomed before it starts.
It’s better to walk away from the wrong influencer than to waste time trying to make it work. Compatibility matters more than clout.
We had a similar experience an influencer who had a following of 817,000 combined following across TikTok and Instagram agreed to a collaboration with one of our clients.
The content flopped, the concept aligned with the content usually created by the creator, and the numbers should have been amazing. But the views flopped after month one, the campaign was halted.
It was a misalignment and a lesson learnt.
When it's right though...
The content doesn’t feel like an ad, it feels like a genuine recommendation.
The audience leans in instead of scrolling past.
You stop gambling your budget and start building trust.
So when you're deciding to work with a content creator and building out your campaign ask yourself are we actually a good match, or are we just swiping right because it looks good in the moment?
Some matches aren’t meant to be and that’s exactly why your business needs a smarter way to choose.
Real stories Sharp advice
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